By Emily Riden for Phelps Media Group
Laurie and Timmy Sharma were apparel shopping when they noticed that neon-colored garments were popping up throughout stores. Tops, jeans and accessories, all in vibrant, eye-catching colors were flying off of shelves everywhere – everywhere that is except tack shops.
The owners of the brands TuffRider and Equine Couture recognized an opportunity to bring the popular neon trend from the mainstream to the equestrian market, and the TuffRider Neon Collection was born. Now pony riders, juniors and adults a like can look bright and fashionable in and out of the ring.
“What makes TuffRider and Equine Couture different than the majority of equestrian brands is our ability to create our own fabrics. We’re not reliant on buying pre-existing fabrics,” explained Timmy, who founded the TuffRider brand in the early 90s. “Because of that, we’re able to quickly recognize trends like this one and turn them into something that is both fashionable and practical for riding.”
The TuffRider Neon Collection includes a full range of products including breeches, riding tights, mock-zip short and long sleeve shirts, track jackets, saddle pads, polo wraps and more. Browse all of the TuffRider Neon Collection online at www.breeches.com, and look for more new and exciting equestrian style innovations from TuffRider and Equine Couture this fall! (Hint: think preppy!)
Read about this in our latest issue here.
And get your own Tuff Rider Breeches here!