The Start of a New Generation: Riders 4 Well-Being

by Intern Mackenzie Shuman

img_9470-0As she showed her horse, Waffle, in the show circuits of Indiana and Ohio, Kate Kosnoff observed something that seemed a little off in the equestrian communities. Everywhere, Kosnoff found that riders looked with jealousy at those few with the perfectly skinny legs and bodies, and that some riders studied the so-called “Big Eq Diet” in order to lose some pounds off of their already perfect bodies. After years of observing such sights, Kosnoff decided to make a change.

She formed the idea of a new company, Riders For Well Being,  because she was “tired of seeing riders putIMG_0168-510x600 themselves and each other down based on physical appearance. We all ride because we love horses, and things like body image shouldn’t ever prevent us from stepping into the irons.” Although she is busy as a junior in college at Denison University, Kosnoff has found time to make her business a success. By employing many ambassadors to help her company spread easier and giving them promotional products such as hats, banners, and stickers, Kosnoff’s vision is coming to life.

Her overall message to equestrians is that “beauty comes in all shapes and sizes. It’s okay to look a little different from the girls you see in magazines.” By spreading this message, Kosnoff hopes to increase positivity in the equestrian communities. To keep her DSC_1365company on track, Kosnoff has set three goals for her company: to empower and uplift equestrians, to donate a portion of the Riders For Well Being’s profit to the National Eating Disorders Association (NEDA), and to connect with equestrians across the globe to create a network of positivity.

Times are changing. No longer are expectations set so high that riders have to change their body shape in order to succeed. Kate Kosnoff is taking a stand to express her message of helping riders struggling with self-confidence in order to help make the equestrian world a more accepting one. Follow Kate Kosnoff on her mission through her website, www.ridersforwellbeing.com, Instagram @r4wellbeing, Twitter @r4wellbeing, and Facebook Riders For Well-Being.

Mackenzie Shuman, 17, of Monument, CO, is a Junior at Lewis Palmer High school. She rides her horse, Quintessence, in the Junior hunters and competes on the Hunter Run Farm IEA team. @quintessence1
Mackenzie Shuman, 17, of Monument, CO, is a Junior at Lewis Palmer High school. She rides her horse, Quintessence, in the Junior hunters and competes on the Hunter Run Farm IEA team.
@quintessence1