Reichland Farms

205.807.4475 • •

Read this article inside TPH’s 2017 Pony Issue HERE 

By Mackenzie Shuman

Madeline Reich of Birmingham, Alabama, has built her own business, Reichland Farms, from the ground up. Its recent success has garnered attention throughout the southeast, and her students are taught with the same values of hard work and horsemanship that Reich has displayed throughout her career.

Beginning to ride at the age of five, Reich became an exceptional young equestrian. She competed extensively in the hunters, equitation, and jumpers on the USEF circuit and competed in the Pessoa/USEF Medal Finals. As she aged out of the junior division, Reich carried her passion for the horse industry throughout college, riding successfully on the Middle Tennessee State University IHSA Equestrian team, where she also obtained a degree in Equine Science.

After her successful college riding career, Reich decided to follow her passion and remain involved in the sport. So on she rode, showing and training wherever and whenever she could. As her talents progressed, she decided to return home to Alabama to open her own enterprise, now known as Reichland Farms, which operates out of the beautiful Rolling Hills Equestrian Center in Sterrett, Alabama.The facility is on 50 bucolic acres with 18 stalls and three rings, one of which is covered. Reichland has an expansive cross country field for fun and educational out-of-ring riding, and large pasture for turnout.

Reich enjoys teaching her clients in a low key environment, focusing on small groups and the individual. “Details come together when I can be one on one with a client and their horse. I can see exactly what the rider needs to do and what I need to work on with the horse during my rides on them,” said Reich. This approach to teaching has proven vital to Reich, as her students have blossomed in their own riding careers. She is committed to keeping her business small and focused. “I offer a boutique type training program that focuses on individual training for both horses and riders.” Reichland has riders of all levels and goals, as well as sales horses and horses in training. Their show schedule encompasses much of the southeast.

However, Reich also believes that riding is only half of what must be taught in her program. “I grew up with a strong horsemanship backgrounds and think that everyone should also be educated in that area,” she said. Her students are taught basic and key aspects of horsemanship so that their knowledge surpasses that of simply riding a horse.

Though hunters, jumpers, and the equitation are her primary focus, Reich has also taken up barrel racing. “I’ve taken it up as a side hobby and love the change of scenery. My barrel horses have been a great addition to the farm,” she said.

In addition, Madeline is an Amaferm representative. Amaferm is a natural feed additive that acts as a prebiotic to support the horse’s entire digestive system resulting in an increase in digestibility and absorption of nutrients. Products like Digest More Plus and Recovery Paste are key ingredients to the well being of all the horses at Reichland Farms. “The Vitalize products are such good all-around supplements. They have the right ingredients to keep my horses comfortable and helps their appearance, which in the end, enhances their performance,” Reich said. To read more about the highly acclaimed Amaferm products, go to:

A young trainer on the move, Madeline Reich is ready to take on training, teaching, and horse care at the highest level. In a fun but professional atmosphere, Reichland Farms teaches both horse and rider to excel.

“The Vitalize products are such good all-around supplements. They have the right ingredients to keep my horses comfortable and helps their appearance, which in the end, enhances their performance,”

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