is the Future

Read this article and more inside the October/November 2017 Equitation Issue of TPH HERE 


Parents, you left the house and forgot to bring a check for the braider.

Juniors, your braiding bill is the only one left taped to the tack room wall.

Trainers, how much money will you have to shell out to cover clients’ braiding bills this week?

With the advent of, all of these scenarios are obsolete. is a digital payment platform that is safe, effective, and very easy to use. In the 21st century, checks have become a thing of the past. Finally, horse shows are moving toward digital processing of fees and is one more innovation to be welcomed into the horse show industry.

Lisa Rossi and daughter, Anna, are intimately familiar with the horse show routine. Lisa grew up riding and did all of her own work, including braiding. When Anna began to show, Lisa braided sometimes but came to rely on professional braiders. As she explains, she “understands both sides of the ladder.” She knows the stress of remembering to bring an extra check to the show and understands braiders’ frustrations. “I never wanted to see a tired braider marching into the schooling area on Sunday morning looking for a check,” she states.

Lisa and Anna have spent many hours interviewing trainers, clients, and braiders in order to gain feedback for their startup. “We wanted to do more than provide just a payment platform. We wanted it to be fast, easy, and secure from invoicing to payments,” Anna explains. is easy to join for braiders and clients. Their website provides a step by step set up process whereby braiders provide their banking information and a clients enroll by providing their name and credit card information. After a horse show, braiders input the charges for each client, invoices are emailed, clients’ stored credit cards are charged, and the braider’s bank account is credited with the funds. For clients, clear and timely invoices arrive after each horse show as well as a receipt once their credit card has been charged. For braiders, billing is a one step process involving a name and an amount. The rest of the collection operation is taken care of by

One of the most valuable features of is security. All credit card information is stored and processed by Stripe, an acclaimed software platform for running internet businesses. Many braiders currently run charges through a Square Processor on their phones or computers. Often, they store credit card information in a notebook or on their personal devices- neither of which provide adequate security. Security breaches can have dire consequences for vendors processing credit card. Fines, penalties, and termination of relationships can all be levied by credit card companies and charging banks. For clients, provides a safe place to store credit card information. No one wants to a victim of fraud.

In the modern would of automation, lets equestrians do what they do best: spend time with their horses! Sign up now at

About the Author: Sissy is a Princeton University graduate, a lifelong rider and trainer, a USEF R rated judge, a freelance journalist, an autism advocate and Editor of The Plaid Horse. Her illustrious resume includes extensive show hunter and jumper experience. She lives with her family in Unionville, PA and Wellington, FL.

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