Independent Tack Stores Across the Country Unite To Offer Special Discounts


Across the country, horse lovers are getting excited for the third semi-annual Support Your Indie Tack Store event on Dec. 8-10th.  Many local Oregon, Washington, California, and Idaho stores will be taking part in this national event offering special discounts and a chance to win more than $37,500 in prizes nationwide from 15 top equestrian brands, including local Oregon brand, Sterling Essentials. Sterling Essentials donated door prizes of their luxurious leather care products to each participating retailer nationwide.

In the era of big box stores and Amazon seemingly taking over the retail shopping experience, we often forget that it is the smaller independent stores that can offer the most value to their customers. This value comes in ways the big retailers can’t offer. When you can walk into a store and see and feel the quality of a product, no photo or video can replace that. You’ll also find the store owners and employees generally know more about the products they are selling because each product is hand selected for their customers.

“Independent tack stores across the nation are run by friends and members of the community,” said Indie Tack Store organizer Brenda Wilson. “We wanted to create an event that would bring the horse community into the local tack stores. We want to bring customers back into local stores by offering exclusive giveaways and prizes. Shopping local is a win-win. Customers get better service, and our neighborhoods grow stronger.”

No purchase is necessary to participate, just show up at a participating store and you will receive a free entry into the drawings. For additional information, please visit the Support Independent Tack Stores Facebook page, For further details on Sterling Essentials, please visit