Ten Trends to Watch In 2018


As we wrap up the first few months of 2018, this year’s trends in the equestrian industry have already begun to emerge. From new helmet designs to widely popular gourmet horse treats, here are ten trends to watch in 2018.

Georgina Bloomberg sports her custom Samshield Miss Shield Shadowmatt helmet at the Hampton Classic Horse Show
Photo Credit: Izzy Feinstein

1.Samshield Miss Shield Shadowmatt Helmet

The Samshield Miss Shield Shadowmatt Helmet is designed with classic ladies’ helmets in mind. The Miss Shield has the same technical features as the original Shadowmatt helmet with the added flair of a longer visor and customizable front band. The Miss Shield helmet is also available in a brand new ShadowGlossy finish as well as the classic Premium finish. Seen on riders such as show jumping superstars Kaley Cuoco, Karen Polle and Reed Kessler, junior jumper Anabella Sanchez, equitation guru Brooke Morin, and pony prodigy Caia Watridge — the Miss Shield is a perfect fit for every ring.

The Plaid Horse Magazine publisher, Dr. Piper Klemm, sports her custom Riata Designs hat at Blenheim Equisport Ranch
Photo Credit: Dr. Piper Klemm

2. Riata Designs

Jill Slater of Riata Designs emphasizes the importance of sun protection while still looking fabulous by creating stylish hats and visors made from custom and vintage materials. The company stands by its motto, “Be You,” as Jill helps each customer design their hat based on their individual style. Riata Designs has taken the equestrian industry by storm, and has quickly become a favorite of The Plaid Horse Magazine publisher Dr. Piper Klemm. Join in on the trend and purchase your own Riata from retailers such as Street to Stable, the Tack Warehouse, or directly from the Riata Designs website.

Millbrook Stirrup Leathers in action
Photo Credit: Miranda Roberson

3. Millbrook Leathers Millbrook Stirrup Leathers

Praised by riders for improving their leg stability and overall comfort levels, Millbrook Stirrup Leathers can be found on dozens of saddles in the hunter, jumper, equitation, and even dressage rings. Started by Alexia Honegger, a jumper trainer from Colorado, Millbrook Stirrup Leathers are made with the comfort of the rider in mind. Millbrook Stirrup Leathers are made from quality, sturdy leather. They break in quickly, and begin molding to your leg shape after your first ride. What more could you want from a pair of stirrup leathers?

TPH Intern Izzy Feinstein rides to a third place in her undersaddle in her Ruespari Belt
Photo Credit: Allison Harrison

4. Elastic Belts

This past year, companies such as Ruespari, Ellany Equestrian, and Unbelts have introduced elastic belts to the equestrian fashion scene. Highly sought after for their flexibility, functionality, and vibrant colors, elastic belts have become a popular choice in all disciplines. Classic styles like Ruespari’s Caviar & Raised Gold/Silver Surcingle  and Unbelts’ French Navy are perfect for the equitation ring, while Ellany Equestrian’s Aqua Elastic Belt will stand out in the jumper ring.

The View Halloo Equestrian Competition Journal in the Black with Silver finish
Photo Credit: View Halloo

5. View Halloo Equestrian Competition Journal

Designed to help equestrians’ manage the care of their horse and equipment, keep track of horse show expenses, and save competition records, the View Halloo Equestrian Competition Journal is useful for every equestrian. Just like a day planner keeps the average person on schedule, the View Halloo Competition Journal can help riders keep track of their budget, memorable takeaways from lessons or clinics, or plan training rides for the week. It has horse information, horse care record, equipment, training record, competition record, expenses, goals & gratitude, and a blank section for additional notes to optimize your journal.

Lilli Kaissar shows in the Big Eq at WEF 2018 in her Sarm Hippique Breeches
Photo Credit: Michael Dignelli

6. Sarm Hippique Breeches

From show jackets to paddock boots, Sarm Hippique combines style, elegance, individuality, and new, innovative technology to create high end products. Made entirely in Italy, Sarm Hippique products are globally renowned for their high quality. Available in a wide variety of styles, colors, cuts, and sizes, Sarm Hippique breeches appeal to women, men, and juniors alike.

CeeCee poses with her Snaks 5th Avenchew Pizza
Photo Credit: Izzy Feinstein

7. Snaks 5th Avenchew Horse Treats

“If we can’t eat it, why should they?” is the slogan of gourmet horse treat company, Snaks 5th Avenchew. Carrie Sarabella, CEO of Snaks, creates bakery-style horse and dog treats free of corn, wheat, grain, and soy, and made with only four simple human-grade ingredients. Popular treats include Pony Cannolis, Emoji Snaks, Poptarts, Margarita & Lime, and their seasonal holiday collections. Sugar free Snaks are also available for our furry friends who are “IR-resistant.”

Liza Watts model her Maelort & Co. Ring Backpack
Photo Credit: Liza Watts

8. Maelort & Co. Ring Backpack

Maelort & Co. Ring Backpacks are lightweight, showerproof backpacks that can be utilized for the show ring or everyday use. Featuring a hidden helmet holder that can be easily stowed away, internal laptop sleeve, crop holder, bottle holder, and multiple pockets, Maelort & Co. Backpacks maximizes space while limiting bulkiness. Endorsed by social media influencers Liana Giavada, Carolina Villanueva, and Kristyna Lukacova, Maelort & Co. gained a large following in the past year.

Emma Rieber shows Farnley Blew Kisses in the Children’s Small/Medium Pony Division in her Red Roan Equestrian Emma Pinwheel Fundraising Bows
Photo Credit: Izzy Feinstein

9. Red Roan Equestrian

After hearing her friends frequently complain about the lack of unique, high quality show bows at a lower price point, Annie Birmingham started Red Roan Equestrian, an equestrian accessories company specializing in creating handmade, affordable, personalized show bows that stand out in the show ring. A philanthropist at heart, Birmingham launched a collection of bows through the RRE Gives Back program this summer, where half of the proceeds from each sale of fundraising bows is donated to charity. The first pair of fundraising bows was the Emma Pinwheel Bow, which raised money for New Jersey equestrian Emma Rieber’s bat mitzvah project. The most recent addition to this collection is show bows for Cookies for Kids’ Cancer, a non-profit organization that raises funds for research to find new, less toxic treatments for pediatric cancer.

TPH Intern Tori Weed wears her TPH Coral V-Neck over a show shirt at a Zone 8 IEA meet
Photo Credit: Tori Weed

10. The Plaid Horse Apparel and Accessories

Rep the magazine that reps the horse shows in brand new TPH apparel and accessories. From cozy sweatshirts to the classic TPH Logo Pad by Rex Blankets and Stablewares, there is something for every horse lover. The limited edition Lilac Crewneck and Coral V-Neck sweatshirts are perfect for layering over show shirts, and the brand new Rainbow Logo Collection is suitable for lessons or trail rides. Available in kids’, babies’, and unisex sizes, rep your favorite magazine anytime in your very own TPH gear.