Equine Entrepreneur Spotlight: Steven Bluman of Equo


It’s a given that horse shows contain beautiful animals and stunning athleticism, but they’re home to more than just that. Equestrians are a group of brilliant, engaging people that are changing our industry and the world around us every day. From scientific studies promoting horse and human health to technological advances that make our lives easier, equine entrepreneurs are changing the world.

Today, we get a chance to chat with Steven Bluman, CEO of Equo. Equo is a mobile phone app that turns finding a shipper into an easy four step process. With excellent communication and impeccable vehicle safety protocols, Equo is becoming an obvious choice for hauling.

Growing up, did you dream of having your own company one day?

Yes. Being born to a family of entrepreneurs made me want to one day establish my own business and hopefully make it a successful one!

What’s your background with horses and the equestrian industry?

I wasn’t born to an equestrian family per se. However, at a very young age (around 3 or 4 years old), our parents decided to take us to horse riding lessons. The horse obsession began soon after that! Today, 23 years later, we have had the privilege of participating in the most important shows around the world including two Olympic games and two world equestrian games, amongst others.

How did you get the idea for the Equo app?

Being active show jumpers, we had to do a good amount of driving our own horses. Once our business started to grow, it became very hard for us to do our own shipping, but finding reliable and cost-effective shipping options was no easy feat. Due to that, my brain started to see an opportunity for a vastly unattended market and today that opportunity is Equo!

Before starting Equo, did you have any experience with phone apps or software?

Not really. It has been an important learning curve for the last 3 years

What’s been a challenge that you didn’t predict or expect?

Not being an expert on apps and developing one, I always thought that having the app ready how we pictured it wouldn’t take long. Wrong! It took much more than we expected, not only because this is one of a kind app but also new features and ideas popped up through the process that extended the initial release of the app a couple of months.

What about your greatest success with Equo so far?

Greatest success I would say is seeing all the thank you emails/phone calls from our clients expressing their gratitude towards our service. Equo is 100% focused on customer service (especially the horse’s well-being), so to get feedback from the market that we are being able to provide such service is very reassuring for the future of Equo. I would also add that it’s a great feeling when Olympic level riders choose our services for their horses. We have shipped many Olympic horses in the last year!

How do you envision the future of Equo?

We see Equo as the one stop shop for everyone’s shipping needs. There are many plans in the making, but I can’t comment too much on that yet! Just have to stay tuned to our Facebook and Instagram to find out.

If you had to pick three-character traits every equine entrepreneur should have, what would they be?

  • Patience
  • Persistence
  • Ambitious

Do you have any advice for future equestrian entrepreneurs? 

Tying it back to the 3 traits above, always keep in mind that:

  • Success doesn’t happen in one day. You will have tough days and nights.
  • Be persistent. Be true to yourself and your values. Don’t take short cuts, as they will come back to you and bite you in the butt!
  • Don’t lose your ambition. There are always ways to improve your business. Falling in a comfort zone is very dangerous, in anything you do in life whether it’s a relationship, sport or business. You either improve or you worsen at it — you never stay the same. Make sure you always put the hours needed to make sure you are always improving.

One of the exciting things that Equo has in store right now is a fabulous contest opportunity! You can win a VIP experience and private training day with Daniel Bluman. Entering is easy and free, and you can learn more by visiting the Equo contest page.

Thank you Steven for sharing your insight with us! May everyone listen to Steven’s advice, and go be persistent in chasing our dreams.

About the Author: Lauren holds an MFA in creative nonfiction from the University of California Riverside, and is a lifelong rider and writer. Beyond equestrian journalism, she explores body positivity, mental health and addiction through personal narrative. She enjoys showing on the local hunter/jumper circuit in Austin, Texas.

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