Vita Flex Proudly Sponsors HITS Coachella Desert Circuit 2019

(L to R) : Hero Stevenson, Mathias Schwentker, and Charlie Jayne the first 3 winners of the Vita Flex Victory Award at the 2019 HITS Coachella Desert Circuit

Recognizing Victory Pass Award Winners & Hosting The Keys to Success Contest

Thermal, CA (February 20, 2019) — When it comes to recognizing equestrians who a have the ability to cross the fine line between a good and great performance, Vita Flex does it best.  As a leading producer of premium equine supplements, Vita Flex is dedicated to sponsoring and supporting many high-performance equestrian competitions across the country. This year, they are proud to be sponsoring the 2019 HITS Coachella Desert Circuit for the first time. By honoring four top-riders with the Victory Pass Award and also announcing the Vita Flex HITS Keys to Success 2019 Contest, Vita Flex helped kick-off this exciting hunter-jumper show series in Southern California. 

The HITS Coachella Desert Circuit runs eight weeks of USEF Premier-rated Hunters and 5*/6* Jumpers with total prizes over $3 million. Spanning nine weeks from mid-January through mid-March, the circuit draws thousands of equestrians to the premier Southern California show grounds of the AON HITS Desert Horse Park, which is less than a half hour from Palm Springs. With classes for every level rider, the HITS Coachella also features a weekly Grand Prix, two USHJA International Hunter Derbies and qualifiers for the HITS Championship. Also new this year is the Marshall & Sterling Team Challenge. Making its West Coast debut at the HITS Coachella Desert Circuit, the Team Challenge adds sections for Children and Adult Hunters and Jumpers Riders to the more than two dozen divisions already recognized. All this culminates with the annual AIG $1 Million Grand Prix in March. 

Alexis Taylor Silvernale week 4 winner of the Vita Flex Victory Award at the 2019 HITS Coachella Desert Circuit

The circuit got off to a thrilling start during Week one with Mathias Schwentker and his mount, Chico P, winning the $5000 Johnson Horse Transportation Welcome and claiming the Vita Flex Victory Pass Award.   Week two’s Vita Flex Victory Pass Award winner was Charlie Jayne riding Crazy Gomez, owned by Split Rock Farm, to a blue ribbon in YJC 7 year old division.  Week three, the Vita Flex Victory Pass Award went to the adult hunter division winner, Hero Stevenson, who trains with Peter Lombardo at Frontier Farms.  Week four’s Vita Flex Victory Pass Award winner was top hunter rider and champion, Alexis Taylor Silvernale.  Vita Flex congratulated all of these winning equestrians by presenting them with a Victory Pass red-and-white neck sash and a bucket filled with Vita Flex® products such as Lactanase® performance supplement, Equinyl™ joint supplement, Acculytes™ electrolyte, Vita Flex® Pure C™ antioxidant support and more! 

Continuing their support into February, Vita Flex announced the Keys to Success Contest. Taking place during Week six of the HITS Coachella Desert Circuit, this popular contest allows spectators and competitors alike the chance to win a beautiful tack trunk filled with over $2500 worth of Vita Flex products. To participate, contestants simply need to stop by the show office and select a key that could possibly open the trunk. Then, on Thursday, February 28th they must visit the Lounge at the VIP Tent after 5pm and try their key in the lock. If it opens the trunk, they win the prize.  The Keys to Success contest has been an overwhelming success at other shows such as the Winter Equestrian Festival in Wellington, Florida, and the shows at the Colorado Horse Park. Vita Flex is excited to bring this contest to the HITS Desert Circuit.   

Vita Flex is dedicated to helping aspiring riders and professionals cross the fine line between good and great performances by developing some of the best supplements available for performance horses. Trusted by top owners, trainers, and riders for over 20 years, Vita Flex’s premier line of products includes performance supplements, antioxidants, electrolytes, topical solutions, vitamins, and minerals to help keep equine competitors in peak health. For more information about Vita Flex, go to or call (800) 848–2359.

 Vita Flex, Lactanase, Equinyl, Pure C and Acculytes are trademarks of Farnam Companies, Inc.

Photos courtesy of Vita Flex Victory Award at the 2019 HITS Coachella Desert Circuit