BY JESS CLAWSON
It’s spring, which means it’s a great time to get up to date on the latest riding fashions. Discerning riders who want quality, elegance, fit, and function for a reasonable price need to check out the offerings at For Horses.
This Italian brand—comparable to the top European brands at a more budget-friendly price point—was born in a part of Italy known for its sportswear designers. Husband and wife team, Andrea and Giovanna, built For Horses themselves. They continue to run a successful small business thanks to their backgrounds in both horses and textiles.
Andrea’s career in chemical and textile engineering makes him a perfect entrepreneur for apparel. He works with textile companies to create the kind of stretch fabrics suited for equestrian wear, ensuring that it is durable, breathable, easy to take care of, comfortable, and moisture wicking. A rider himself (and a certified judge in the US Cutting Horse Association), he knows what equestrians need from their fabrics. Andrea fabrics are created exclusively For Horses.
Giovanna comes from a family that has operated a dance and leisure wear business for over 30 years. She enjoys riding both English and western and serves as the stylist for For Horses. Giovanna understands movement and what athletes need, as well as how to make riders look and feel their best. She focuses on producing styles that are both pretty and functional for the sport.
All of the For Horses line is produced in Italy without outsourcing to cheaper manufacturers abroad. This allows for better quality control and management of the end product. By investing in product instead of big marketing schemes, For Horses keeps their overhead costs low which allows them to pass savings onto their consumers.
During the current health crisis in Italy, to stay safe and and help others, they designed and starting producing a water repellent, breathable and hypoallergenic technical face mask. Used correctly, the masks help equestrians protect themselves and others. They are lightweight, breathable and hand washable for re-use. Just another example of their ability to innovate and think forward.
For Horses is growing its US presence through offering inventory at high end tack stores, and with their revamped website that allows riders to buy directly from the company. They want to reach hunter, jumper, and dressage riders looking for nice schooling and competition wear. Their unique styling is perfect for those who appreciate high quality fashion and want something just a little bit different from the rest of the herd.
The combination of materials and fit means that the For Horses line, especially the breeches, fit a wider range of body types compared to other high end brands. Their breeches have a push-up effect that flatters most riders, where many other Italian brands only fit a much narrower frame. These figure-flattering breeches also come in a wide variety of colors.
Riders who prefer to school in leggings will love the beautiful options from For Horses. Ideal for hot days, these well made schooling leggings will keep you cool and looking great as we get closer to summer.
Their shirts are another favorite. They use lycra that is UV protective and is blended to feel like silk, but have the benefits of being breathable and machine washable. On top of that, they come in cute colors, patterns, and flattering cuts. Some even feature lace for an extra touch of elegance.
For Horses also includes a menswear line that offers breeches, show clothing, and outerwear—all with the same level of care and detail they show with the women’s department. The men’s shirts are made of a soft, breathable microfiber with UV protection, and the button down collar with a loop for the tie offers a chic look perfect for any season. They look great under the For Horses jackets, which are packable and comfortable while looking tailored. Best of all, they’re machine washable.
For Horses has not forgotten our youngest equestrians. In their children’s line, they have designed quality competition and schooling attire that is just as polished and professional looking as the adult styles, but with cuts perfect for junior riders. They have several styles of breeches and leggings for juniors. Their kids’ show shirts come in both wrap collar and pointed collar styles, just like the adult version, with the same crystal and lurex details, quality buttons, and UV protection.
Those interested in western style apparel will appreciate the quality options. The women’s line features classy outwear, denim, and accessories. The denim breeches have cross-discipline appeal and would look great with a schooling outfit for English riders too, especially those of us who love breeches with back pockets.
No matter what your style, For Horses has the perfect show and schooling outfits for you. Their quality comes at a shockingly affordable price and comes with the benefit of supporting a family business. Check out their website today at www.forhorsesusa.com or www.forhorses.it for international readers, and get inspired to be different.