Technology has created many positive impacts in all sectors of human life. From the movie industry, where technology is enhancing the production of science fiction films to the media and entertainment industry where technology is enhancing live coverage of events, technology has truly changed the world for good. However, big data technology which is one of the biggest innovations of technology has played a crucial role in the development of other industries and in this article we will discuss the impact of big data on the casino and gaming industry.
Big data technology is a collection of large volumes of data that can be analyzed to provide useful interpretations. Over the years, big data technology has played a crucial role in the development of most industries with the oil sector for instance enjoying a reduced expenditure as a result of models produced from big data analytics.
Moreover, in the casino and gaming industry analysis obtained from big data has played a crucial role in the advancement of the industry in the following ways;
- Game design
Big data technology enables land based casino owners and online casinos like King Billy to provide clear attention to games that meet the taste and desires of their customers rather than wasting millions of dollars in the development of games that are not even played by people. Big data technology enables this by collecting a large volume of information from all gamers showing their choice of games and the challenges that they may have encountered while playing the game. From this information, big data analysts can then present a result to the casino company showing the games that are played by most customers, some of the challenges they customers encounter and some possible feedback on how they can enjoy the game better. Using this information, a casino company will know how to properly channel their resources towards the design and development of these games rather than spending unnecessary cash in the upgrade of the entire system especially when it is not needed.
- Better gaming experience for all customers
Another amazing return that comes with big data technology is that customers will be able to enjoy a better gaming experience due to the upgrade in the design of the games they love so much and the resolution of problems that plagued some of the games in the past. That way, all the gamers can go home satisfied that although they may not make lots of cash at the end of the day, they had an amazing time gaming.
- Personal advertisement
Most of the data collected by a casino company provides enough information about a person and this data collected is used by the casino for personal advertisement purposes. Through big data, casinos are now sending personal advertisement messages to gamers at the expense of the company they are advertising for. Also, by making use of affiliate marketing strategy casinos draw more traffic to their websites increasing their ranking in Google Organic Search Engine Result pages. Furthermore, one interesting thing about ranking high on Google Organic Search Engine Result pages is that a casino can make more money from their customers who click on these ads. This profit-making strategy is employed by online casinos like King Billy casino.
- Profit-making window for customers
Big data technology allows gamers to make profit by making use of some of his reward points, bonuses or incentives to obtain some income from an online dealer. This is possible due to the presence of real time data monitoring that is enabled by big data technology and it is opening more windows of profit-making for customers.
- Delighting new customers
Every casino does not want to lose a new customer that is why serious attention is paid to the progress and development of new customers. Also, in some online casinos like King Billy CA novices can play the game for free till they are ready to gamble with money. However, casinos make use of big data in the free-to-play stage to monitor the performances of these newbies by offering them guides that will motivate them till they become regular customers that can take care of themselves.
- Boost customer engagement
Online casinos like King Billy that have fully adopted big data technology in running its business are now using big data technology to boost customer engagement online by providing pop-ups and riddles during gaming sessions that will keep the gamers excited and delighted. The data obtained helps the casino to design a game that offers utmost satisfaction to gamers.
- Increase in profit
Top financial houses have predicted that the worth of big data will surpass the 200 million dollars mark by 2021 and any industry that benefits from it will likely enjoy a time of profit as a result of this. However, due to recent innovations that big data technology has made in the casino industry, the worth of the casino industry has increased immensely by more than 100 million dollars with bigger money-making potentials available in the future.
In summary, the impact of big data technology in the casino industry is overwhelming and it has not only helped to shape the industry but it has contributed immensely to the generation of more profits. Nevertheless, the future is open to more possibilities.