When it comes to online marketing, having a good brochure is not enough. However, many organizations ignore this crucial part of their business and end up missing out on new opportunities for growth.
An event venue brochure is one of the most effective ways to promote your services and beauty in a professional manner. It speaks about how you are different from the competition and how you’re better than most of them. So, if your brochure templates are not attractive enough, then most likely you will end up with zero inquiries from new customers.
When it comes to online marketing, having a good brochure is not enough. However, many organizations ignore this crucial part of their business and end up missing out on new opportunities for growth.
You may ask the question, what goes into a good event venue brochure? Here are 5 tips to help your free brochure templates stand out from the competition.
Source: Venngage
1.) Make Your Banner Stand Out From The Rest
Your company’s logo might be one of the most important elements in your business because it is what makes you unique. So this means that your company logo has to be prominent on all of your promotional materials. Your event venue brochure is no exception. When designing the layout, position your brand name in a way that it can easily catch the attention of everyone who opens it . Make sure to always use your company’s logo, because this is how people will remember you.
Need brochure templates with various customization options? Try Venngage.
2.) Add Images That Sell
When it comes to event venues, one could argue that a picture is worth a thousand words. This means that you should use high quality images in your brochure design templates – the type that will make people want to book an event at your place. Remember, this is not a restaurant menu where people choose what they eat based on the images – no – they choose the venue of the event because of how it will make them look for their special day or event.
Therefore, make your images visually appealing and captivating.
3.) Make It Simple And Straightforward
Remember – you have a one-time shot here so it is better to be honest and straightforward with your customers. The goal of a brochure is to sell people on the idea of hiring you for an event. So be professional, but also – be human – people prefer dealing with other people – not faceless companies.
There is a reason why direct selling techniques have been around for so long – because they work!
4.) Talk About Why People Should Choose You Over The Competition
If you want your event venue brochure to stand out from the rest, then you must highlight the things that your competitors lack. Your goal should be to convince them that they should choose you over the competition without sounding arrogant or rude.
Your brochure is no place for humility – this isn’t a CV where everyone should be equal – this is business, and in business, there are winners and losers. So don’t pretend like you’re all the same – because you’re not.
5.) Make Sure It Is Full Of Actionable Advice
Last but not least – your event venue brochure should be full of actionable advice for future clients. This is especially important if you’re running a special promotion or event, but it’s still relevant even if you’re not.
You can share interesting facts about the industry to show off your experience and expertise. Or maybe you have a pro tip for brides on how they can choose a better honeymoon destination. It doesn’t matter what you choose to include – just make sure that it is something that people will find valuable and that they can use.
No matter how good your 3 fold brochure templates look, if it doesn’t have something worth reading in it – then what’s the point?
Source: StockSnap/Pixabay
5.) Offer Testimonials To Back Up Your Claims
People love to hear what other people say about a product or service, and they especially love it if their peers have praised the product enough to allow them to share their thoughts with others. This is why testimonials in any marketing materials for event venues are a great way to draw people in and convince them that you deserve their business.
If you’re too small of an operation for testimonials – then consider asking some of your best clients if they can write a few words about how wonderful it was to work with you. It doesn’t have to be anything fancy, just a few sentences will do.
In Conclusion
Keeping all of these things in mind will help your event venue business succeed with your next promotion. Remember, the goal is to make new customers feel comfortable with you and convince them that you are their best choice for an event.
So what are you waiting for? Start using these tips today to make your next brochure shine!
