BY TYLER BUI
Country & Stable is one of the UK’s premium equestrian stores, serving not only the UK but also the U.S. and Canada. Specializing in the newest high-quality riding apparel, Country & Stable has become known for its top-notch products and customer service.
The store opened 10 years ago in the UK and launched its U.S. dedicated website in 2014. While the company is predominantly based online, Country & Stable has one store in Buckinghamshire, England that is stocked with their best brands and top products, including LeMieux, Le Chameau, and PS of Sweden. There are two additional distribution centers located in the UK and the U.S. to ensure that orders are sent and delivered to customers as quickly and carefully as possible.
Liz Matthews is the U.S. Marketing Assistant for Country & Stable. She works alongside a team of dedicated equine experts, specializing in customer service, marketing and distribution. With its team of employees, Country & Stable offers a unique approach to the retail experience, encouraging customers to get in touch with questions relating to just about anything equine. Whether you have just bought your first horse and are seeking advice on what to buy or are interested in a specific item and want more details, the Country & Stable team will be there to help. The best way to contact Country & Stable is through this contact form, or through their Instagram and Facebook pages. To view Country & Stable’s full team of employees, click here.
Country & Stable is constantly on the hunt for new trends and products that their customers will love. By maintaining strong relationships with the brands they sell and building new ones while attending trade shows in Europe and the U.S., they aim to deliver the most innovative products for both horse and rider.
“We’re lucky enough to work with some amazing brands, and the communication we’ve got with our representatives is really good, so we’re the first to know about new products coming in,” says Matthews. “Our marketing team makes sure to push those products as soon as they are available, and we are constantly keeping our website up to date with the most recent styles and brands.”
Matthews offered some details about some of Country & Stable’s most popular and well-loved brands, some that might not be as well-known in the U.S.
“LeMieux is our best-selling brand,” she says. “Our U.S. customers love all things LeMieux. This British brand offers a colorful range of ‘matchy matchy’ saddle pads, fly veils, horse boots and bandages, along with other essential horse gear, like halters and blankets. They also offer quality riding apparel for women, men and children. Most of these are available in the same colors as the saddle pads and accessories, so that horse and rider can coordinate their look.”
“PS of Sweden is an exclusive brand in the equestrian world. They offer a range of top-end riding apparel where style meets function,” says Matthews. “They also make beautifully detailed saddle pads—each pad has a unique inspirational quote on the back spine. PS of Sweden is most well-known for their superbly crafted, ergonomic bridles, which are highly sought after and becoming increasingly popular across the globe. They are a firm favorite with our British and American customers alike.”
“Le Chameau is well known for their quality Wellington Boots and is a staple brand within the British Royal Family—Kate, Duchess of Cambridge, is regularly photographed wearing hers! Their quality is second to none, and Le Chameaus are a must-have boot for many equestrian and agricultural enthusiasts,” she says.
“Euro-star is a fashion-forward European brand designed to push the boundaries of traditional English riding apparel,” says Matthews. “International Show Jumper Dani G Waldman collaborated with the brand in 2021 to create a unique, cutting-edge range of competition clothing for the fashionable and daring rider. Their dynamic styling is designed with the active sportsperson in mind to allow optimum performance and comfort.”
In addition to the wide range of products they offer, Country & Stable also has a blog, with the goal of bringing horse lovers together through their shared passion.
“We try to have quite a personal touch on our blog,” says Matthews. “One of our recent topics is about bringing equestrian style into your home— the blog is a variation of things. It’s not just about the products we sell; it’s about the equestrian lifestyle and why people are passionate about it.”
To be the first to know about Country & Stable’s newest products and best offers, you can sign up for their Premier Club.
“By joining the Premier Club, you’ll receive weekly emails, exclusive offers, 10% off your first full-priced purchase. We keep you up to date with blogs, new products, and new brands,” says Matthews. “Our Premier Club members are the first to know about all of the exciting things we have going on.”
With their dedication to customer service, quality products, and expertise, Country & Stable is more than a product line. Visit https://www.countryandstable.com/ to see the latest trends and top products for both horse, rider, and dog.