Dover Saddlery Announces Change of Ownership to Promus Equity Partners, LLC 

Edited Press Release

Dover Saddlery®, the leading omni-channel retailer of equestrian products, today announces its acquisition by an affiliate of Promus Equity Partners, LLC. The Promus private equity team has decades of experience investing in middle market companies and helping them achieve their goals. Dover Saddlery, in partnering with Chicago-based Promus, is poised for tremendous growth, and executing exciting initiatives in the equestrian marketplace.

“We’ve gotten to know the Dover business and leadership team and love what we see. We are not in the business of running companies, rather collaborating as active board members who partner with management teams to build world class businesses,” says Promus partner, Steve Brown. “We look forward to supporting the team as it takes the company to the next level.”

The Dover Saddlery brand, its vision and the team’s steadfast commitment to their fellow equestrian customers is longstanding. The company currently operates 35 retail locations, distributes multiple catalogs yearly and has a website offering more than 60,000 products for horses, riders, and stable owners.

“With the support of Promus, we are positioned for growth according to a robust, strategic plan,” says Brad Wolansky, CEO, Dover Saddlery. “Our team continues to be committed to providing world class product and customer service to equestrians on all levels as we step into a bright future.  I’m looking forward to building our next chapter as CEO with them.”

About Dover Saddlery, Inc.
Dover Saddlery, Inc. is the leading omni-channel retailer of equestrian products in the United States. Founded in 1975 in Wellesley, Massachusetts by United States Equestrian team members, Dover Saddlery has grown to become The Source® for equestrian products. Dover offers a broad and distinctive selection of competitively priced, brand name products for horse and rider through catalogs, online and in retail stores across the nation. Dover Saddlery, Inc. serves the English rider. For more information, please call 800-989-1500 or visit

About Dressage Extensions
Since 1982, Dressage Extensions has catered to dressage riders across the United States. The company was established with the goal of providing European-influenced products specifically for the sport of dressage and at all levels.  Today, the product range includes more than 8,500 specialized items available through the Dressage Extensions website, store, and catalogs. For more information, please call 800-303-7849 or visit

About Promus Equity Partners
Promus Equity Partners is a private equity investment firm affiliated with Promus Holdings, a multi-family asset management firm based in Chicago, Illinois. For more information visit