It’s a common misconception that industry data collection and management are not important for horse industry professionals anymore. And while there is still much to be learned about how to collect better information and use it in the most effective way possible, the horse industry has made some significant strides in the last few years.
From equine data management software to the integration of GPS tracking, horse industry professionals must keep their data organized and easily accessible if they want to effectively manage their business and keep their horses safe.
Every year, horse industry organizations collect and compile thousands of data points, from breeding information to veterinary records. But with all of the big data, how do you turn it into a useful tool that will make you money? That’s where Delphix comes in.
A lack of data management is costing equine industry companies millions of dollars each year. But it doesn’t have to be this way!
Horse industry data management with Delphix is critical for the horse industry today. There are so many different aspects of horse ownership that it is very important that we keep up with the best practices.
There’s no doubt about it, horses are a big industry, and there’s a lot to keep track of in terms of regulations, trends, sales, demand, etc. If you’re a business owner in this industry, or even if you’re just trying to figure out what all this horse data means, this guide will get you started in the right direction.
1. Horse Racing
According to the Daily Racing Form, racing fans should be watching the track because “it’s like trying to decipher a book without the dictionary.” With the Daily Racing Form’s horse racing data, readers can quickly see the odds and payoffs of each race, along with an estimated payout based on the odds, a win expectancy based on the track and distance, the number of starters, whether the race was run in the morning or afternoon, and more.
Here’s an example of how we can analyze horse racing data to make a profit. We have the race, race date, race time, the jockey, and the trainer. By using basic statistical calculations, we can calculate the probability of a given horse winning and the probability of a particular rider winning. This information can be used to make decisions. For example, if you own an online sports betting business, you can use the information to determine how likely it is that you will lose money on a particular wager.
2. The Top 5 Horse Racing Markets
Horse racing markets vary significantly across the country. New York, California, Florida, and Illinois are all top markets, while places like Nevada, Iowa, and Arizona are not. According to a study conducted by a horse racing research firm, there are four key factors that influence which markets offer the greatest demand for horse racing. These four factors are:
1. Income: Races take place at tracks where average annual household incomes exceed $50,000, and where median home values exceed $250,000.
2. Population: There are 3 million or more people living in each state.
3. Race tracks: At least one major thoroughbred track must exist within each state.
4. Entertainment: At least one major league sports team must reside
3. Horse Breeding
Data has been collected on horse breeding for many years, yet the science is still evolving. Some people are starting to use big data to get a better understanding of horse breeding and the equine industry, and others are applying this knowledge to the production side of the industry. In the end, the goal is to help breeders improve their performance, but not at the expense of losing sight of the equines’ welfare and well-being.
Horse breeders are in charge of the creation of a new breed of horses. They collect data on various factors such as size, shape, color, temperament, etc., to determine whether they have succeeded in creating a new breed of horse. This type of dataset is very useful in business and marketing research because it can be used to discover the qualities of certain breeds of horses.
4. Horse Trading
There are a few different ways to use horse trading. The first one is to create scarcity. So, if you’re selling something that’s in limited supply, peoHorses as Petsple are more likely to buy from you. To create scarcity, think about how much demand there is for your product and figure out how many units you can sell in a given period of time. Then make sure you can deliver those units.
5. Horse Products
Horse products have been around for centuries and are used in every culture, but they are still a popular subject of study for marketing professionals. According to the American Horse Council, equestrian industries employ over 5 million people and support more than 9 billion dollars in annual revenue. There are four primary horse products used in the industry; they include tack (equipment), feed, bedding, and healthcare.
Horse products data is an important piece of the puzzle when it comes to successful horse marketing. Horse product data includes the following details:
Horse Name – The name of the horse, including breed, color, gender, and age.
Owner Information – The person who owns the horse (or the name of the person)
Breed – The breed of the horse
Color – The color of the horse, from light to dark
Gender – The sex of the horse
Age – The age of the horse
Breeders and Ranches – The number of horses bred or owned by the breeder
6. Horse Care & Feeding
The horse industry has many resources available to people interested in learning about horse care and feeding. These include free sources like USDA and AHIA (American Horse Industry Association) websites, but also premium resources such as those provided by EquiQues.
To improve horse care, horse owners must be provided with the most current and reliable data available on horse feeding, housing, and care. There are free online tools that combine the most accurate nutritional information available for horse owners to easily feed their horses. They use the latest science and the latest equine research to provide consumers with the most up-to-date recommendations for horse nutrition.
7. Horse Health & Nutrition
We all know what a horse looks like—we just can’t always tell how well its doing by its looks. So how do we get this kind of information? By studying its performance. In the early 1800s, veterinarians started keeping detailed records of the physical characteristics and health conditions of horses, leading to the formation of the American Society of Equine Practitioners (ASEP) in 1911. In the 1930s, veterinary scientists started measuring horses’ physiological data, such as heart rate, respiration, oxygen consumption, and blood pressure. In 1972, equine researchers began recording performance data like speed, endurance, and jumping ability. Today, horses are measured by scientists at the Department of Energy’s National Renewable Energy Laboratory.
