Edited Press Release
Lazy Dog Cookie Company launched its first horse and pony treat – Horse Bitscuits – on January 1. Made in the U.S. and formulated with all-natural, sugar-free ingredients, the Cherry Vanilla Peppermint cookie will retail for $8.99 per 14 oz bag with 15% of profits donated by Lazy Dog Cookie Co. to the Thoroughbred Retirement Foundation (TRF).
Horse Bitscuits are now available for purchase at local Saratoga retailers including Benson’s Pet Supply, Impressions, Cheshire Horse and AgWay. Customers across the United States may purchase Horse Bitscuits online through LazyDogCookieCo.com and on the TRF website and soon on Chewy.com.
“As a company, we have always believed in giving back to the animals we love” said Lazy Dog Cookie Co-Founder, Amy Augustine. “We first learned of the work of the Thoroughbred Retirement Foundation in 2021 when we attended their annual summer fundraiser here in Saratoga. The more we learned about their work, saving horses and changing lives, the more we wanted to get involved. On our first visit to the Saratoga backstretch, we realized that horses like cookies as much as dogs and that’s where it all began. Today, we are proud to introduce our first-ever horse treat and to support the horses of the TRF with every bag we sell.”
TRF Executive Director, Patricia Stickney, shared “the TRF is immensely grateful to Amy and Keith for including us as a beneficiary of their new product and promoting our mission of saving horses and changing lives.”
Lazy Dog welcomes inquiries from interested retailers and product ambassadors. A Saratoga launch party is planned on March 10th at the Principessa Elena Society. Details will be announced on Lazy Dog and TRF Social Media.