Mad Barn Announced as Presenting Partner of Prestigious Events at The Royal Horse Show

[Toronto, July 26, 2023] – The Royal Agricultural Winter Fair is thrilled to announce a three year  partnership with Mad Barn, Canada’s leader in equine nutrition. Mad Barn has become the  presenting partner of two prestigious events at The Royal Horse Show, solidifying their  commitment to promoting excellence in equestrian sports and the well-being of all horses. The  Royal is proud to announce that the highly anticipated events will now be recognized as the  Mad Barn Indoor Eventing Challenge and the Mad Barn Big Ben Challenge. 

“We’re proud to partner with Royal Agricultural Winter Fair for both of these events, which  showcase top-level horses and equestrians across multiple disciplines,” said Scott Cieslar,  Founder and CEO of Mad Barn. “Through our research program at the University of Guelph and  our Performance Science Team, Mad Barn is dedicated to bringing our expertise in equine  nutrition into practice for horses across North America. We welcome visitors of the Royal  Agricultural Winter Fair to the Mad Barn Nutrition Centre, where they can have their questions  about equine health and nutrition answered by our team of expert nutritionists and  veterinarians.” 

The Mad Barn Indoor Eventing Challenge, scheduled for the opening weekend of The Royal  Horse Show on Friday, November 3rd and Saturday, November 4th at 7 p.m., promises to be an  exhilarating highlight. This captivating event will showcase the impressive skill and agility of both  horse and rider as they navigate an exciting indoor cross-country course. As the presenting  partner, Mad Barn leverages their extensive expertise in equine nutrition to support the well being and enhance the performance of all participating horses. 

The Mad Barn Big Ben Challenge, held on Thursday, November 9th at 7 p.m., is another highly  anticipated event during The Royal Horse Show. Named after Ian Millar’s legendary Canadian  show jumper, Big Ben, this exciting competition tests the skill, precision, and teamwork of horse  and rider in a thrilling show jumping event. As the presenting partner, Mad Barn demonstrates  their dedication to promoting the sport and elevating the performance of horses. 

“The Royal Horse Show is incredibly proud to welcome Mad Barn as the presenting partner for  this iconic FEI competition,” said Christine Reupke, Director, Equestrian & Breed Sport, The  Royal Agricultural Winter Fair. “At The Royal, horses compete at the highest athletic levels and  Mad Barn knows what quality nutrition and supplementation it takes to keep horses at the top of  their game. We couldn’t be more pleased to welcome Mad Barn to our ‘Royal family’.”

In addition to the partnership of these two prestigious events, the partnership between Mad  Barn and The Royal Agricultural Winter Fair includes the launch of the Mad Barn Nutrition  Centre. Located within the Equestrian Zone of the show floor, the new Mad Barn Nutrition  Centre will provide fair patrons and competitors with valuable insights into the importance of  proper nutrition for both large and small animals. Visitors will have the opportunity to engage  with Mad Barn nutrition experts, receive free diet evaluations, and gain a deeper understanding  of the role nutrition plays in overall health and performance of horses, regardless of their level of  competition or discipline. 

The Royal Agricultural Winter Fair, held from November 3 to 12, 2023, continues to be a beacon  of excellence in the agricultural and equestrian world. With its rich heritage and forward-thinking  approach, The Royal offers a captivating experience for visitors, combining exceptional  equestrian competitions, agricultural exhibits, and educational programs. 

For more information and to purchase tickets for the 2023 Royal Horse Show, visit  www.royalfair.org/horse-show/ 

Funding support for The Royal has been provided by the Government of Canada and the City of  Toronto. 

About The Royal Agricultural Winter Fair 

The Royal Agricultural Winter Fair is the world’s largest combined indoor agricultural and  equestrian show. Celebrating its 101st year, The Royal Agricultural Winter Fair takes place  annually at Exhibition Place in the City of Toronto, showcasing the best in agriculture, local food,  and equestrian competitions from across the country. For competition schedules, live  webcasting, results, and to purchase tickets, please visit www.royalfair.org 

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For general media enquiries for The Royal Agricultural Winter Fair, please contact:

Katie Brown, Director of Marketing 

kbrown@royalfair.org