[Malibu, CA, July 21, 2023] – The Surrey™, the sustainable equestrian brand founded in Malibu, California, is proud to announce its official launch. Inspired by creator and designer Emma Werner’s passion for reinvigorating classic heritage equestrian silhouettes with elegant luxury and performance-enhancing fabrics, The Surrey™ offers discerning riders an unmatched blend of style and performance.
Emma’s vision for The Surrey™ stems from her upbringing on horseback in Maryland and The Virginias, where iconic images of Jacqueline Kennedy Onassis and Audrey Hepburn served as timeless inspirations. Drawing from the functional style of riders working with cattle horses and the rich history of English sport horses in the Americas, The Surrey™ captures the essence of classic equestrian elegance combined with modern functionality.
“At The Surrey, we strive to fulfill the needs of high-performance sport riders while maintaining an elegant aesthetic using luxury fabrics and sustainable practices. Our goal is to create a quiet luxury brand that is just as suitable for the most competitive professionals and students as it is for a casual trail ride.”
-Emma Werner, Founder & Designer of the The Surrey
The Surrey™ sets itself apart by sourcing only the finest materials for its esteemed clientele. Crafted from RWS Certified Merino Wool, their shirts boast unparalleled performance-enhancing qualities. Merino wool’s natural properties, including odor resistance, sweat-wicking, stain resistance, and wrinkle-free attributes, elevate the riding experience to new heights, ensuring riders always look and feel their best in the saddle.
While sustainability is at the core of The Surrey’s values, the brand’s focus is on delivering exceptional quality and style that resonates with riders seeking elevated equestrian fashion. Merino Wool, in addition to being a luxurious fabric, is also inherently sustainable, renewable, and biodegradable, aligning with the brand’s commitment to responsible fashion.
The Surrey™ also places a strong emphasis on ethical practices and animal welfare. By exclusively using RWS (Responsible Wool Standard) certified Merino Wool sourced from farms adhering to cruelty-free, non-mulesing practices, The Surrey™ ensures that the sheep involved have a high quality of life. Riders can feel confident that their passion for equestrianism aligns with their commitment to ethical choices.
In addition to their Merino Wool apparel, The Surrey™ introduces Variant™ 3D Knit technology, a revolutionary approach to custom textiles and accessories. Meticulously crafted with luxury wool, their custom blankets, pillow covers, belts, neck gaiters, and soon-to-be launched ponchos and visors showcase unparalleled craftsmanship and innovation. With limitless customization options, riders can incorporate logos and photographs into their pieces executed through Variant’s 3D knit lab which translates pixels into stitches creating completely authentic and unique customized textiles and accessories.
Variant’s 3D knit lab employs groundbreaking LOOP™ technology, ensuring sustainable production with zero waste. By sourcing luxury yarn from recycled materials, The Surrey™ showcases its dedication to making a positive impact on the environment while maintaining uncompromising luxury in design.
About The Surrey™
The Surrey™ is a sustainable quiet luxury equestrian apparel and textile brand founded by creator and designer Emma Werner. Inspired by classic heritage equestrian silhouettes, The Surrey™ combines elegant luxury fabrics with performance-enhancing qualities for riders who appreciate style and functionality. With a commitment to sustainability, ethical practices, and personalized customization, The Surrey™ aims to redefine equestrian fashion while maintaining the classic heritage and essence of the sport. To learn more, visit www.thesurreyshop.com.
Contact: Emma Werner at firstname.lastname@example.org