BY April Bilodeau
As equestrians, we spend a lot of time in our riding clothes. Our tight fitting, sweat trapping, often uncomfortable riding clothes.
Amy Hassinger, a life-long equestrian and prolific inventor, is no stranger to the struggles of wearing this necessary but sometimes constricting clothing.
For a number of years, she rode in breeches that weren’t comfortable for her. She felt that they just didn’t have the fit that suited her body best.
“I thought to myself, if I have this problem, I’m probably not the only one,” Amy Hassinger tells The Plaid Horse. “I sat down and I made a list of everything I didn’t like about my current breeches.”
And from that list, AP Hassinger was born.
About the Brand
AP Hassinger breeches are designed to be comfortable for every rider, starting with their material.
“Common issues that I had with my breeches were that they were scratchy and not stretchy,” says Hassinger. “We looked at different fabrics for our breeches and chose one that is as soft as silk but has a four-way stretch and wicks.”
Another issue that Hassinger found with breeches was finding a fit that worked for her body. AP Hassinger breeches have a waist that is between the normal high-rise and low-rise, making them comfortable for riders of all ages to wear.
An additional feature to the AP Hassinger breeches are the old school knee patch. The company took their breeches to the next level by adding a small silicon patch that adds just enough grip to the knee roll without damaging the saddle.
The breeches also have a special pattern at the bottom to assist them in staying on better, making constantly pulling up your pants a thing of the past.
With designs for the hunter, dressage, and schooling ring, breeches are available with both front and side zip, so there is something for everyone’s preference.
“People are die hard in what they love for their zippers,” says Hassinger. “We want everyone to have their favorite breeches.”
In The Pipeline
Hassinger launched her line of breeches at the American Equestrian Trade Association event at the end of August, making them available through her website on September 1, 2023. While breeches are the focus now, she is excited about the long list of items she and her team will be developing in the future.
Later this year, she will be launching a line of show and schooling shirts, making them available for the winter circuit, and next year she plans to add riding coats.
While AP Hassinger currently only has designs for women and girls, they will be adding riding clothing for men and boys in the spring of 2024.
While AP Hassinger is Hassinger’s newest venture, she isn’t new to the world of entrepreneurship and invention.
In the hunter ring, she is recognized as the owner of the well-known stallion Cadouch Z, currently ridden by Tori Colvin. But outside of the ring, she’s a multi-business owner, all with a common theme.
“If there is something that I need or if I have a problem and can’t find a product that fills that void, I’ll just make it,” says Hassinger.
For example, Equine Healthcare International was born from her needing certain products, like the widely used Pomms earplugs.
When she wanted a new way to deliver regenerative therapy to her horses, Hassinger BioMedical Solutions was created.
“If I get an idea, which is usually every five minutes, we try to bring it to market,” jokes Hassinger. “While I get a lot of ideas on my own, people also often chime in with ideas as well. If there is a need for something, we try to meet that need.”
While inventing and bringing a product to market is no easy task, the Hassinger family is committed to providing the equine community with top quality products and ideas that meet everyone’s needs.
“The motto of Hassinger family brands is ‘You Spoke, We Listened.’”
Photos: Miranda Taylor Photography