BioStar – How Tigger Montague Helps Gorse Owners Choose the Perfect Supplement Combination for their Horse

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BY April Bilodeau

When you’re choosing supplements for your horse, you may find yourself wishing you had someone to guide you through the process.

This can be a reality, thanks to BioStar’s passionate founder, Tigger Montague. 

“I love consulting with potential customers. It’s the best part of the job,” says Montague, who welcomes anyone to ask her for recommendations. “I ask a lot of questions. What’s he eating, what’s his turnout, how is he in the barn, that way the owner can reveal so much about the horse. Little things come out that you just wouldn’t get if you didn’t ask questions. I get a picture of the horse in my mind. I want to get down to the deeper issues in the horse.”

At the beginning of her career Montague worked with human supplements while she also owned horses—that’s when she noticed something missing from the equine supplement market. 

“I noticed that if you had an imbalance, you could walk into a store and get advice on what products to use,” Montague tells The Plaid Horse. “There was nothing like this for horses.”

An Innovative Idea

That’s when she was struck by the idea that the equine industry needed an herbal complement to support horses with minor health issues and nutritional gaps. 

She created her first company, EquiGenesis, which was a partnership between Montague and the owner of a large company named Solgar. The company sold five herbal-based products for horses, which was one of the first of its kind. 

Solgar eventually sold, taking EquiGenesis with it, which led Montague to begin working at MegaFood, one of the few companies that started pioneering food as medicine. 

She started working for them as a consultant and learned a lot about food and the nutrients in it. The company was interested in promoting the raw food movement. 

“I went to a seminar by a triathlete who was a raw foodist and he said to me, ‘The body can only heal and repair when it’s at rest. When it’s trying to digest fast food or processed food, it’s more stressful for the body to take that time to digest. You’re taking time away from your body because your body is focused on the digestion of refined foods’”, says Montague. “What he said changed my life.”

Almost immediately, Montague started sprouting seeds and dehydrating food, and she ultimately got to apply what she was learning to her own horse. 

“My Grand Prix horse came up with inflammation of the bursa and my vet tried everything to assist with the inflammation,” says Montague. Unscientifically, she took some sprouts and papaya and cut them into little bars and started feeding it to her horse 

Two weeks later, she thought that the horse looked better…and so did her vet. 

“When I gave my horses this concoction, they were happier within themselves,” says Montague. “My vet encouraged me to make it available to the public.”

With no intention of starting a company, in 2007, BioStar was born. 

The BioStar Difference

BioStar founder Tigger Montague with long-time client, Kelly Soleau-Millar and her dog, Shorty. Horses aren’t Montague’s only passion—Biostar also has a full line of canine supplements

From the very start, BioStar was a gut-focused equine supplement company. Montague prioritizes using real ingredients in each one of her supplements. 

“One of the advantages to using real food is that the body instantly recognizes real food,” says Montague. “An ulcer isn’t just an ulcer. Gastric issues are going to affect the brain, the liver, the adrenal gland. That’s why it’s so important to take a scientific approach with it all.”

Montague also understands that each horse is different, which is why she believes it’s her job to know everything about the science behind her supplements so she can assist horse owners in giving their horses exactly what they need. 

While BioStar’s success is partially built off the extensive, quality product line they have available, customers keep coming back because of their trust in Montague. 

“I think people trust me because I’m not trying to sell product. It’s about the horse,” says Montague. “I recommend lots of other products that are better for a certain horse. It’s not about BioStar, it’s about getting the horse’s body back to homeostasis. Whoever else’s products can complement and help, I’m interested.”

Riders including Amanda Steege, Kelly Soleau-Millar, and Jonathon Millar are among the many top professionals who trust BioStar’s supplements to keep their horses in tip-top shape. 

Montague’s goal is to treat every horse as an individual and educate each owner with a little knowledge that they may not have had before. 

“I don’t care about the profit margin, I care about the result,” says Montague. 

For more information about BioStar and Tigger Montague, please visit www.biostarus.com.

Her Start with Horses—and Supplements

“I was bitten by the horse bug the day I came out of the womb,” Tigger Montague tells The Plaid Horse

As a child, her school held an extra curricular program where students would get picked up at school and go to the barn to ride and learn about horses. Montague began riding at just five years old. 

She grew up riding ponies, taking lessons, and attending summer camps. Her show career began in the walk-trot ring aboard a pony in his 30s named Foxtrot. At the time, she would get on anything with four legs…including a bull that lived in a neighbors field.

“We got some kind of halter on him and we got on him and rode him around,” says Montague with a laugh. “I came home and told my mom about the fantastic ride I had on a cow—I thought she was going to have a heart attack.”

After college, Montague bought a horse of her own and started eventing while pursuing a professional career in medical and surgical sales. In the 1980’s, she transitioned to the health food industry, focusing her time on human supplements. 

At the time, human supplements was a young industry but it was fast growing, built mostly off of entrepreneurs. 

“There were so many new products and supplements that were only available in health food stores,” says Montague. “I found my niche in that market.”