Greenhawk: The Family Owned One-Stop-Shop for Equestrians

The Canada-based tack store expands to the U.S. with their welcoming, informed environment 

BY April Bilodeau

Greenhawk Equestrian Sport has been a Canada-based, family owned company since 1985. With a mission of serving every equestrian, from the once-a-week rider to the recognized competitor, the store prides itself on being a one-stop-shop, both in person and online. 

In the spirit of wishing to serve every rider, Greenhawk has expanded their already large footprint in North America to Natick, MA, in a familiar spot to many riders. 

“Moving into the United States was a very logical next step for the company,” Melissa Hubbard, general manager at Greenhawk USA, tells The Plaid Horse. “Many, many months were spent searching for the perfect location for our flagship store. When the space came up as available, Greenhawk jumped on the opportunity. It’s a central location for equestrians in the New England area.”

However, Hubbard’s history at the store’s location predates its opening. 

Since 1985, Greenhawk Equestrian Sport has been outfitting horses and riders in North America

“I was on the team of people at SmartPak that opened their retail store at this same location in Natick 19 years ago,” says Hubbard. “It’s so cool that I get to do this again.”

Hubbard’s past work experience in the equine industry spans over twenty years and includes working for not only SmartPak but also EquiFit and Kerrits. She was among the first ten employees at SmarkPak and jokes that while she got her MBA at UMass Boston, she got her real education from the company. 

“I’ve learned so much from all my retail and wholesale experience,” says Hubbard. 

All of this experience has brought her to Greenhawk with a goal of showing customers in the United States what makes the company so special. 

“My role is to get Natick up and running and then expand the business beyond that,” says Hubbard. “Natick is the flagship store, which means there will be more coming! I’m super fortunate that this role became available and that I am able to help Greenhawk grow in the United States.”

Currently, Greenhawk is the largest equestrian retailer in Canada with over 50 locations across the country in addition to a large e-commerce building. While several smaller companies in recent years have been acquired by larger companies, Greenhawk plans to stay family owned to offer an unparalleled experience to equestrians. 

“We feel that small companies have the ability to adjust and change for the customer,” says Hubbard. “We strive for that flexibility to create a more personal shopping experience for everyone.”

With their move to the United States, Greenhawk will be providing riders with their familiar favorite brands while also introducing new brands that are not readily available in the country. 

Greenhawk’s new location at 30 Worcester Street has undergone significant renovation, adding signature touches to not only represent the brand but to provide the best service to their customers. 

“We want customers to feel at home in our stores and be confident that no matter what level they are, they will be greeted with a smile,” says Hubbard. 

A Beautiful Space To Shop

With a grand opening in early May 2024, the team at Greenhawk wasted no time making their vision of their new space come to life. 

“We got the keys to the location on March 15 and, immediately, a team of people streamed into the building and got started on renovations,” says Hubbard. “Our goal is to create a jaw-dropping shopping experience for our customers, so this was the most exciting part!”

The complete overhaul of the exterior included updating signage, repaving and reconfiguring the parking lot, new landscaping and outdoor seating, and of course, a new logo above the iconic windows.

The interior also had a complete remodel which included painting beautiful hunter green accent walls throughout the space. 

“That color is just so key to the equestrian community,” says Hubbard. 

Additional improvements include new lighting, fixtures, and refreshed bath and changing rooms. 

Greenhawk is also known for their signature wall of blankets which makes shopping for blankets easier for customers. The store also includes a pet section so that no barn-going, four-legged friends get left behind! 

“Our goal was to create a beautiful space for people to shop, and I think we succeeded!” says Hubbard. 

The Greenhawk Difference 

The team at Greenhawk works together to create a warm, welcoming environment to every rider that comes through their doors, providing service to horse people, from horse people. 

“Our team is just as passionate about the customers’ horses as they are about their own horses,” says Hubbard. 

Employees of Greenhawk have worked hard to make passion, quality, and price synonymous with the Greenhawk name. As a family-owned business, the company stresses the importance of commitment to each and every one of their customers. 

“Greenhawk really has a renewed excitement and enthusiasm,” says Hubbard. “We are so excited to bring a new shopping experience here.”

For more information about Greenhawk and their new location in Natick, MA, please visit www.us.greenhawk.com.

This article was originally finished in the May/June 2024 issue of The Plaid Horse Magazine. Read the full issue here: https://issuu.com/theplaidhorsemag/docs/tph0624