Edited Press Release
[LEXINGTON, Ky.] – Mrs. Pastures® Cookies for Horses, an Alltech company, has introduced a new treat: Ring Ready™. Designed with horse health in mind, this cookie features gut-buffering technology to help horses cope with stress. With its smaller, “bit-friendly” size, Ring Ready is perfect to use before or during your ride. Featuring organic banana and organic vanilla, along with pure cane sugar, this treat is ready to earn its place in the training and competition routine of equestrians everywhere.
“This is the first horse cookie of its kind,” said Joanna Russell, account manager for Mrs. Pastures, who is also a United States Equestrian Federation professional. “As an active competitor myself, I believe that Ring Ready fills an unmet need in the marketplace. It helps support your horse during any stressful situation, maintains a natural saliva color, and is ‘pocket tested’ to hold up to the lifestyle of equestrians in the summer.”
Ring Ready contains millet flour, oats, cane sugar syrup, white chia seeds, seaweed-derived calcium, organic banana, organic vanilla and water.
“We’ve gone through rigorous taste testing, compared saliva colors, and worked to truly develop a cookie ready to be the perfect training and competition treat,” Russell said. “I’m extremely thrilled with some of the early testimonials we’ve received from competitors across a variety of disciplines during the beta testing. I can’t wait to see the Ring Ready make its stamp on the market.”
To learn more about Ring Ready, visit mrspastures.com.
About Alltech
Founded in 1980 by Irish entrepreneur and scientist Dr. Pearse Lyons, Alltech delivers smarter, more sustainable solutions for agriculture. Our diverse portfolio of products and services improves the health and performance of plants and animals, resulting in better nutrition for all and a decreased environmental impact.
We are a global leader in the agriculture industry. Our team produces specialty ingredients, premix supplements, feed and biologicals, backed by science and an unparalleled platform of services.
Strengthened by more than 40 years of scientific research, we carry forward a legacy of innovation and a unique culture that views challenges through an entrepreneurial lens. As a private, family-owned company, we adapt quickly to our customers’ needs and focus on advanced innovation.
We believe agriculture has the greatest potential to shape the future of our planet. Our more than 5,000 talented team members worldwide share our purpose of Working Together for a Planet of Plenty™. Together, we can provide nutrition for all, revitalize local economies and replenish the planet’s natural resources.
Headquartered just outside of Lexington, Kentucky, USA, Alltech serves customers in more than 140 countries, has five bioscience centers, and operates more than 75 manufacturing facilities across the globe.
About Mrs. Pastures
Mrs. Pastures Cookies for Horses was the brainchild of Walnut Creek, California horsewoman Patricia Burge, who was determined to make a great-tasting, wholesome treat for her daughter Maggie’s childhood horse. After many test batches were made in Mrs. Burge’s home kitchen, she landed on the original horse cookie as we know it. From there, she graduated to manufacturing from the kitchen of an indoor riding arena viewing area and — as word got out and demand continued to grow — production eventually moved to a larger facility.
Over the years, the company has remained dedicated to providing exceptional customer service and cookies that are consistent in taste, quality and presentation, which has undeniably helped to garner a loyal fan following. Many of us undoubtedly have fond memories of feeding Mrs. Pastures to our own childhood horses.
Alltech® was pleased to welcome Mrs. Pastures into its family of companies in the fall of 2021. We are confident that we can not only continue to build upon Mrs. Burge’s lasting business legacy, but also help to expand production capabilities and continue to bring new cookie variations to life, ensuring more of these great-tasting treats reach an even wider number of our equine friends.
