See where the modern show tech startup will be next:
The United States Pony Club (USPC) Annual Convention
Traverse City, MI
Presenting on January 23, 2025
Horse Spot is proud to sponsor the Horse Management Organizers (HMO) Training session, taking place from 1–5 PM on Thursday. This educational session offers a fully tailored experience for secretaries, show managers, and staff. Led by Michael Lenard, attendees will gain valuable knowledge, insights into emerging horse show technology, personalized guidance, and a whole network cheering you on. Join Horse Spot to create the blueprint for your horse show success!
USEF Annual Meeting
Lexington, KY
January 24–25, 2025
Hey, Bluegrass State—the grass is about to get a whole lot greener! Michael Lenard is ready to show up and show out at the Horse Capital of the World. He shares his excitement:
“We believe this is where big ideas meet real action. We’re ready to gain insights, connect, and bring fresh ideas forward to Horse Spot. This isn’t just an annual meeting—it’s our community coming together.”
With a packed schedule ahead, be sure to ask Michael about Horse Spot—you might even leave with a little gift!
Equestrian Business Woman (EQBW) Networking Brunch
Wellington International
January 26, 2025
The team at Equestrian Business Woman and Jennifer Woods bring together iconic speakers, world-class show jumping, and ambitious entrepreneurs. Lindsay Lenard, the visionary designer behind Horse Spot, will be in attendance, hosting an exclusive pop-up.
Guests are invited to contribute their “Best Business Advice” on an inspiration wall during the brunch, with Horse Spot collecting and sharing these insights on social media.
As Lindsay prepares for her trip from Charleston, she shares her enthusiasm:
“I am looking forward to connecting with other inspiring equestrians. I am motivated to network with others that are also serious about changing the technology gap in our industry.”
New England 4-H Judges’ School
Mount Holyoke College, South Hadley, MA
Horse Spot to Present Virtually
March 29–30, 2025
Calling all horse show judges! This March, Horse Spot will present a virtual Show Management session to a room full of go-getters. Michael Lenard will provide insights from a show manager’s perspective, highlighting how Horse Spot ensures smooth show operations and integrates seamlessly with judges, ringside results, and live scoring.
Save the date and register to unlock access to additional educational sessions, interactive roundtable discussions, live judging classes, and meaningful networking opportunities with like-minded professionals.
Image 2 / On-site for The CPI Horse Show. Left to right: Peter Cashman, Michael Lenard, CJ Law, Bob Cachione
Image 3 / The CPI Horse Show IHSA Alumni competitors congratulated by Michael Lenard
In case you missed it. Let us fill you in on what Horse Spot has been up to:
Horse Spot Presents at the IHSA Annual Meeting in Orlando, FL
Michael and Christopher Lenard (IHSA alumni and brothers) shared their journeys, recounting how they worked in show management while earning their degrees—and how they never truly stepped away from the world of show management. Lindsay Lenard brought her own perspective, describing how she balanced working as a trainer while attending advertising school. Their shared experiences of working closely with horses have shaped the paths that led them to where they are today.
At the Annual Meeting, they had the opportunity to address numerous questions about how Horse Spot can further support IHSA through entries, scheduling, results, live scoring, and sponsorships. Having worked in nearly every role at a horse show, the Lenards understand firsthand what makes each job easier.
Horse Spot Supports The College Preparatory Invitational (CPI) at The Ridge at Wellington Groves in Loxahatchee Groves, FL
The weekend kicked off with Michael Lenard presenting at the opening dinner, hosted by Keiser University. Horse Spot is passionate about inspiring the next generation of leaders, helping them make connections, and supporting them as they start building their dream careers.
Michael shared some fun IHSA memories, including taking his team to Nationals as team captain. As a former IHSA rider himself, he felt completely in his element among the students.
If you’re a student with big goals, learn how you can get involved with CPI, IHSA, and Horse Spot’s educational programs.
Horse Spot continues to offer SWAG and Sponsorships. Here’s how one equestrian tech management company is giving back:
Since its launch, Horse Spot’s mission has been to grow a community that feels supported. Their goal has always been to not just offer prizes but to create unique on-site experiences that help fill the downtime exhibitors often encounter at shows. Horse Spot has hosted a variety of activations, from friendship bracelet-making booths to the quintessential costume class. Here are some highlights of how Horse Spot has given back:
Northern Illinois Hunter Jumper Association Sponsorship
- Sponsored year-end divisions and awards.
- Provided 2025 raffle gift cards to be used toward 2025 horse shows—woo-hoo!
Silver Fox Stables Horse Shows – St. Louis, MO
- U.S. YAY! Horse Spot hosted a 4th of July costume contest with gift card giveaways.
The Ridge at Riverview Horse Shows – Win Horse Spot CA$H
- Horse Spot’s mantra: “When you win, we win.” Our horse show credits got exhibitors right back into the ring. Happy riders. Happy secretaries. Oh, happy day.
The Ridge at Riverview End-of-Season Trainer Cash Bonuses
- A celebration of trainers! Horse Spot’s cash bonuses support self-employed bosses—you deserve it.
- Two lucky trainers each won $300 cash prizes from Horse Spot. Cha-ching!
North Texas Hunter Jumper Club
- Provided Horse Spot swag raffle prizes and 2025 raffle gift cards. Because Horse Spot loves celebrating everyone’s wins with even more wins.
- Sponsored the 2024 year-end horse show with our software and swag prizes.
Dallas Hunter Jumper Scholarship Circuit
- Provided Horse Spot swag raffle prizes and 2025 raffle gift cards that can be used at any future show—even those not (yet) on Horse Spot. Because we love to be inclusive.
Shadow a Pro at The Big Sky Classic
- Mentorship matters. The Shadow a Pro program is part of Horse Spot’s educational efforts to enhance horsemanship skills across equestrian sports.
- Two “little learner judges” and pony kids got to shadow a judge, keep scores, count strides, and push the buzzer—all while sporting new Horse Spot baseball caps.
Texas Hunter Jumper Association
- Co-sponsored the year-end gala’s mechanical bull ride. Yee-haw!
Pegasus Productions Show
- Hosted a special Kodak moment experience, passing around disposable film cameras to pony kids, barn besties, families, and trainers. Follow us on social media to see our official highlight reel
Derby at the Vineyard
- Provided 2025 raffle gift cards and swag for their year-end celebration. We’ll cheers to that!
Farm House Tack Gift Card Halloween Virtual Costume Contest Giveaway
- This one was so much fun! Entries ranged from George Washington to the winning Stay Puft Marshmallow Man. What’s better than unboxing horse treats, horse girl hats, and barn essentials?
Summer Schooling Series
- Provided 2025 raffle gift cards to be used toward 2025 horse shows. It’s going to be a bright year ahead!
Want to learn more about Horse Spot?
Schedule an Intro Call
Book a video call on our site, via Calendly to get started.
Find us on Social!
Follow @HorseSpotShows on Instagram & @Horse Spot on Facebook.
Join our private community
Request access to the Horse Show Huddle on Facebook.
Message Horse Spot’s 3 founders on LinkedIn to stay connected
Lindsay Lenard, Product Design + Marketing
Michael Lenard, Sales & Customer Success
Christopher Lenard, Technical Engineer
