Privacy Policy & Disclosures

The Information We Collect and How It May Be Used

Information You Voluntarily Submit to the Website: The Website may collect personal information from you such as your name or email address. For example, you may voluntarily submit information to the Website by submitting a contact form, subscribing to the newsletter, or signing up for a subscription.

Cookies: The Website may log information using cookies, which are small data files stored on your browser by the Website. The Website may use both session cookies, which expire when you close your browser, and persistent cookies, which stay on your browser until deleted, to provide you with a more personalized experience on the Website.  You can find out more about cookies at the following third-party websites:

Third-Party Use of Personal Information

Mediavine: The Website uses Mediavine to manage all third-party advertising on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies.   A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.  The cookie may collect information relating to your use of the Website, information about your device such as the device’s IP address and browser type, demographic data and, if you arrived at the Website via a link from a third-party site, the URL of the linking page.

First party cookies are created by the website that you are visiting.    A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting.  Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising.   Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache.  The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at  www.allaboutcookies.org/manage-cookies/.   

Without cookies you may not be able to take full advantage of the Website content and features.  Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site.

The Website may collect IP addresses and location information to serve personalized ads and pass it to Mediavine.   If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit http://www.networkadvertising.org/managing/opt_out.asp. You may also visit http://optout.aboutads.info/#/ and http://optout.networkadvertising.org/# to learn more information about interest-based advertising. You may download the AppChoices app at http://www.aboutads.info/appchoices to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.  

Mediavine partners with the following data processors:

  1.  Pubmatic.   You may find Pubmatic’s privacy policy through this link.  The data collected on the Website may be transferred to Pubmatic and its demand partners for interest-based advertising.  Statistical information and other non-cookie technologies (such as eTags and web or browser cache) may be used by third parties on this Website.  Browser settings that block cookies may have no effect on these technologies, but you may clear your cache to delete such trackers.  Data collected from a particular browser or device may be used with another computer or device that is linked to the browser or device on which such data was collected.  
  2. Criteo.  You may find Criteo’s privacy policy through this link.  The data collected on the Website may be transferred to Criteo and its demand partners for interest-based advertising.   Criteo may collect, access, and use non-identifying data to improve the Criteo Technology and other Criteo products, programs, and/or services. This non-identifying data may include on-site user behavior and user/page content data, URLs, statistics, or internal search queries. The non-identifying data are collected through the ad call and stored with a Criteo cookie for a maximum period of 13 months.
  3. Pulsepoint.  You may find Pulsepoint’s privacy policy through this link.
  4. LiveRamp.  You may find LiveRamp’s privacy policy through this link.  When you use the Website, we share information that we may collect from you, such as your email (in hashed, de-identified form), IP address or information about your browser or operating system, with LiveRamp Inc, and its group companies (‘LiveRamp’). LiveRamp may use a cookie on your browser and match your shared information to their on- and offline marketing databases and those of its advertising partners to create a link between your browser and information in those other databases. This link may be shared by our partners globally for the purpose of enabling interest-based content or advertising throughout your online experience (e.g. cross device, web, email, in-app, etc.) by third parties unaffiliated with our website. These third parties may in turn link further demographic or interest-based information to your browser. To opt out of LiveRamp’s targeted advertising, please go here: https://liveramp.com/opt_out/
  5. RhythmOne.   You may view RhythmOne’s privacy policy through this link.  RhythmOne uses cookies and similar tracking technologies (such as mobile device identifiers and digital fingerprinting) to provide its services.  RhythmOne may use aggregated information (not including your name, address, email address or telephone number) about your visits to this and other Websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, please visit the following webpage: http://www.networkadvertising.org/managing/opt_out.asp.
  6. District M.  You may find District M’s privacy policy through this link.
  7. YieldMo.  You may find YieldMo’s privacy policy through this link.  If you want to opt out of receiving interest based ads from Yieldmo or exercise your right under the California Consumer Privacy Act (“CCPA”) to opt-out of the sale of your personal information, you may do so through this link
  8. The Rubicon Project.  You may find Rubicon’s privacy policy through this link.  If you want to opt out of receiving interest based ads from Rubicon or exercise your right under the California Consumer Privacy Act (“CCPA”) to opt-out of the sale of your personal information, you may do so through this link.   You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page.
  9. Amazon Publisher Services.   You may find Amazon Publisher Services’ privacy policy through this link.
  10. AppNexus.   You may find the AppNexus privacy policy through this link.
  11. OpenX.  You may find OpenX’s privacy policy through this link.
  12. Verizon Media formerly known as Oath.  You may find Verizon Media’s privacy policy through this link.  You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising.
  13. TripleLift.  You may find TripleLift’s privacy policy through this link.  To opt out of receiving interest-based advertising (including retargeting) from TripleLift’s services through the use of cookies in your current browser and for more information on what it means to opt-out, please go to www.triplelift.com/consumer-opt-out
  14. Index Exchange.  You may find Index Exchange’s privacy policy through this link.  You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising.
  15. Sovrn.  You may find Sovrn’s privacy policy through this link.
  16. GumGum.  You may find GumGum’s privacy policy through this link.   GumGum may (i) use place and use cookies on end users’ browsers or use web beacons to collect information about end users who visit such Publisher Websites and (ii) link such collected end user information to other end user information provided by third parties in order to deliver targeted Advertisements to such end users.
  17. Digital Remedy.   You may find Digital Remedy’s privacy policy through this link.

Mailchimp: This service is used for the delivery of email updates and newsletters (including but not limited to: News & inspiration from the horse world, press releases, special promotions, etc.). Mailchimp stores your name and email address for purposes of delivering such communications. Should you wish to opt-out of the weekly newsletter, MailChimp gives you the option to do so at the bottom of each email you receive.  

Photo Usage

Photo rights to any photos submitted are the legal responsibility of the person who submitted them. By submitting photos to the magazine, you agree to hold the magazine harmless if you do not have legal right to publish them.

Sponsored Content

All readers should be aware that The Plaid Horse may receive monetary compensation for sponsored content. All opinions are the genuine expression of the author of each individual post.

Amazon Affiliate Disclosure

Please note that The Plaid Horse is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com. We may earn a commission (at no extra cost to the consumer) based on the products we recommend on this site. Please note that we only recommend products that we support. Thank you for your support!