Sentinel® Named Official Feed of the World Conformation Horse Association

Edited Press Release

MUSCATINE, Iowa (May 10, 2024) – Sentinel®  is honored to announce they have been named the official feed of the World Conformation Horse Association (WCHA).

Through this Partner Level Sponsorship Agreement, Sentinel will be widely visible at WCHA events throughout the year, providing sound nutritional advice and guidance to a wide range of horse owners, event competitors and attendees.

“We are thrilled to partner with WCHA as their official feed,” notes Kristyn Sturken, Product Manager, Kent Nutrition Group. “This partnership will allow our team to provide insight regarding how proper nutrition can impact not only animal health but also potentially provide a competitive advantage.”

For their part, the WCHA is equally excited about the partnership. “Proper animal nutrition and information from a trusted resource is so important to our members,” said Don Falcon, Executive Director of WCHA. “Sentinel’s sponsorship will allow WCHA to continue providing our members valuable resources to ensure the best life for their horses.”

Association members and event participants and spectators will see a great deal of Sentinel at upcoming events and through WCHA promotional materials. “We look forward to the opportunity to be part of numerous events throughout the year,” said Sturken. “Look for the Sentinel booth and stop by and say, ‘hello.’”

Kent Nutrition Group (KNG) has a rich history of innovation in animal nutrition, starting with trusted brands like Kent Feeds and Blue Seal. Our goal at KNG is to provide superior animal nutrition products. Sentinel®, the Guardian of Equine Health®, is Kent Nutrition Group’s premium horse feed and supplement product line. Combining decades of experience with the latest research and innovative technologies, Sentinel knows your horse’s health is important to you and continually crafts better ways to formulate and manufacture Sentinel products. Sentinel is passionate about protecting your horse’s well-being. For more information, please visit

The World Conformation Horse Association (WCHA) represents the halter horse segment of western stock horse breeds by maintaining “affiliate status” with the American Quarter Horse Association, the American Paint Horse Association, the Appaloosa Horse Club, Palomino Horse Breeders of America, American Buckskin Registry Association and American Roan Horse Association. Their mission is to unite for the purpose of stimulating interest in and competitive opportunities for enthusiasts of the conformation horse while protecting the integrity of the horse through responsible stewardship.