Becoming An Advertising Partner With The Plaid Horse Magazine

If you are interested in advertising or want to send us your photo editorials and articles for consideration in The Plaid Horse Magazine, you may contact us via email at: [email protected] or call 541-905-0192.

Already know what you want? Click Here to purchase your ad! Then you can fill out our advertiser information agreement.

Need help with graphic design? 

You don't have to be a creative genius to advertise with us. Experienced graphic designer, Fran Sherman, can help with all of your digital and print design needs for any advertisement. Check out her special rates for The Plaid Horse advertisers, and contact her with any questions or requests! In additional to advertisement design, she can help with business cards, barn logos and much more. 

2019 The Plaid Horse Media Kits

About The Plaid Horse

The Plaid Horse was founded in 2003 to serve the equestrian community. In 2015/2016, examples of horse show distribution included: The Devon Horse Show, USEF Pony Finals, all HITS shows, Lake Placid Horse Shows, Blenheim Equisports, Washington International Horse Show, and The National Horse ShowHITS, and the Pin Oak Charity Horse Show.

Mission

The Plaid Horse is a print, audio and digital publishing company* providing exceptional coverage for the hunter/jumper/breeding disciplines at reasonable rates. We support equestrian competitors, horse fans, the general public, and suppliers to the industry through horse show and event coverage, equine articles of interest, advertisements and our horse show podcast.

*The Plaid Horse is proudly printed in the USA.

Market

All competitors in rated horse shows are members of the United States Equestrian Federation (USEF). Using USEF market research, these participants are part of an upscale market. Hunter/jumper competitors are well educated, have high disposable income, and have time to use it in pursuit of their passions. The horse industry is a thriving complex market with a direct economic effect of $39 billion per year in the United States. Three million people in the United States own horses and another 6.6 million are involved in the horse industry. Our readers travel frequently, patronize upscale hotels and restaurants, invest in their passion and their children’s interests.

Distribution

Photo © Ashley Shaw

The Plaid Horse Magazine is distributed at horse shows (rated, unrated, and intercollegiate), hunter/jumper association events, and clinics across the United States and Canada. Retail tack shops, feed stores, and barns provide additional distribution venues. In 2018, The Plaid Horse will publish 9 issues with a circulation minimum of 10,000 printed copies per issue and an estimated readership of 125,000 per issue.

 

The Plaid Horse is the go-to magazine for everyone at the horse show. There is quite a bit of down time at horse shows and The Plaid Horse is there for trainers, riders, spectators, and owners. With over 2,500 + recognized shows in the United States annually, The Plaid Horse selects the local and rated shows with the greatest value for readers and advertisers.

Digital Media & Podcast

 

Rounding out the magazine is the digital side of things – website, podcast and social media.

    • The Plaid Horse takes advantage of collaboration, such as digital copies provided with every photo purchase at Andrew Ryback Photography

    • News, press releases, and other media are available on theplaidhorse.com/read and social media

    • Proudly printed in the USA!

Go Jump Racing! Livestream & Coverage

Put your business in front of horse racing's most exciting audience with the National Steeplechase Association.

In Our Advertiser's Own Words

“I have really seen great results from the Instagram advertising. I am very happy with the increase in traffic & will definitely do more advertising again in the future!”
– MICHAEL TOKARUK, Trainer, Tokaruk Show Stables, Collierville, Tennessee

“I know our advertising in The Plaid Horse works extremely well because there is very rarely a day that goes by that someone doesn't say, 'I saw you in The Plaid Horse.' From California to New England, Florida, and both coasts of Canada, new clients call in from seeing my ads in every issue. If you are considering advertising yourself, your program, your horses, and more to a national audience, I would tell you that if you're looking for the best bang for your buck and to reach the most potential customers, The Plaid Horse is the place for you!”
– EMILY ELEK, Stonewall Farm, Ixonia, Wisconsin

“Our partnership with TPH has really been invaluable – from exposure to making new industry contacts to growing our business exponentially – it’s certainly our wisest business move yet!”
– ANDREW RYBACK, Owner, Andrew Ryback Photography, Carpentersville, Illinois

 

“Dealing with the staff of The Plaid Horse is one of the great pleasures of my day! They are helpful and knowledgeable and so easy to work with. My ads are always beautiful and effective! You have to love it when your friends and customers from all over the country call you to tell you how great your new ad looks.”
– JOHN MCQUEEN, Founder/Show Manager, Queenie Productions, LLC, Calhoun, Louisiana

“Advertising in The Plaid Horse is easy and fun and keeps everyone up-to-date with the achievements of Orion Farm.”
– LINDA EVANS, Trainer, Orion Farm, South Hadley, Massachusetts and Wellington, Florida

 

“Advertising in The Plaid Horse is a comprehensive experience – TPH makes sure HorseWorks Insurance is out there in print, online, and on social media, as well as discussed and promoted at horse shows. There’s no better or more cost efficient way to spend advertising dollars – our message is spread across a large number of forms of media.”
– BRENDAN TETRAULT, Agent & Founder, HorseWorks Insurance Specialists LLC, Colchester, Vermont