Edited Press Release
Equestrian Stockholm announces its support of the ITOT Foundation, founded by Olympic rider and Equestrian Stockholm team rider Edwina Tops-Alexander, through the launch of the Pastels with a Purpose collection.
Throughout the campaign period, 5% of the profits from selected products in the shades Ice Blue, Lavender, and Pistachio White will be donated to the ITOT Foundation to support its horse-assisted therapy programs.
The initiative reflects Equestrian Stockholm’s ongoing commitment to using equestrian sport as a platform for positive social impact, highlighting the important role horses can play in promoting well being, confidence, and inclusion.
Founded by Edwina Tops-Alexander and inspired by her star horse Itot du Château, the ITOT Foundation was created to make the therapeutic benefits of horses accessible to more people. Through her own experiences of the horse’s calm presence, she wanted to give more individuals the opportunity to experience the positive effects of interacting with horses. The foundation runs horse-assisted therapy projects designed to strengthen confidence, well-being, and a sense of security for children and adults with various disabilities.
“I founded the ITOT Foundation after experiencing firsthand the transformative power horses can have, not only in sport but in people’s lives. Equine therapy builds confidence, supports emotional well-being, and creates meaningful human connection. Our mission is to make these benefits accessible to as many individuals as possible.
I’m truly grateful for Equestrian Stockholm’s support through their upcoming pastel collection, where a percentage of sales will contribute to the foundation’s work.”
– Edwina Tops-Alexander
Equestrian Stockholm continuously works on initiatives where equestrian sports are used as a platform to raise awareness and support important issues related to sustainability, health, and inclusion. Pastels with a Purpose is part of this work – a way to combine a passion for horses with concrete social impact.
About Equestrian Stockholm:
Established in 2015, Equestrian Stockholm has experienced remarkable growth and is now available in over 100 countries. We are the largest equestrian brand in the world on Instagram, with nearly half a million followers, and the leading equestrian brand in Europe on TikTok. Through our official website and a network of exclusive retailers, we proudly offer premium equestrian wear and horse products to riders around the globe.
