Lillie Keenan Wins First Martha Jolicoeur Leading Lady Rider Award of 2020 Winter Equestrian Festival

Lillie Keenan and Fasther claimed the Martha Jolicoeur Leading Lady Rider Award during week one of the Winter Equestrian Festival. Photo by Jump Media

Wellington, FL – Lillie Keenan of the United States won the first Martha Jolicoeur Leading Lady Rider Award of the 12-week Winter Equestrian Festival (WEF) on Sunday, January 12 in Wellington, FL.

With two top-10 finishes during WEF’s opening week, Keenan accumulated the highest number of points among her fellow female riders in Thursday’s $35,000 Equinimity WEF Challenge Cup Round 1 and the $75,000 Rosenbaum PLLC Grand Prix held on Sunday, January 12. Both placings came aboard Fasther, a 10-year-old Dutch Warmblood gelding (Vigo d’Arsouilles x Farmer) owned by Keenan’s own Chansonette Farm LLC.

“I am extremely grateful to Martha for supporting women and supporting sport,” said Keenan, 23, of the Martha Jolicoeur Leading Lady Rider Award. “It’s motivating to young girls, and in my life – not just in sport – I am always trying to be a role model for young girls. The fact that Martha spearheads this is really exciting, and a great way to start the circuit.”

For her week one title, Keenan was presented with a bottle of champagne, a bouquet of flowers, and a gift certificate for a shopping spree at Hunt, Ltd. from Nancy Southern and her husband, Canadian Olympian Jonathan Asselin, representing Martha W. Jolicoeur.

“It’s great to start out on a strong foot,” continued Keenan. “I’m ridiculously lucky to have these special horses that are on the young side and just working their way up. I get to learn with them, and they were unbelievable all week. I’m so grateful to the team behind me; my parents for supporting me, my management, grooms, and of course my trainer, McLain [Ward]. Hopefully the circuit continues like this!”

A sponsor and dedicated supporter of horse sport at WEF for many years, 2020 marks Jolicoeur’s 10th season presenting the Leading Lady Rider Award. A former competitor herself, Jolicoeur enjoyed a successful international show jumping career before becoming Florida’s number one Douglas Elliman real estate broker. 

“This award is a testament to consistent top performances, and it was always the title that I would set my sights on winning when I was competing,” said Jolicoeur, who began presenting the award in 2010 as a way of recognizing female accomplishments in an Olympic sport where men and women compete as equals. “Wellington is the winter equestrian capital of the world and attracts some of the best riders in horse sport. To be a part of that is an honor for me, and to experience how horses have brought us all together and made a place like Wellington possible is really special.”

Left to right: Lillie Keenan accepts the Martha Jolicoeur Leading Lady Rider Award during opening week of the Winter Equestrian Festival from Nancy Southern and Jonathan Asselin, representing Martha W. Jolicoeur, and ringmaster Steve Rector. Photo by Jump Media

Throughout WEF, the Martha Jolicoeur Leading Lady Rider Award, given in memory of fellow realtor and horseman Dale Lawler, is presented weekly to the high-score female rider based on performances in the weekly WEF Challenge Cup Series and grand prix events. During WEF week 12, the Martha Jolicoeur Overall Leading Lady Rider Award will be presented to the female rider who accumulates the most points throughout the season.

Based in Wellington, Jolicoeur has been serving the Wellington equestrian community full-time since 2005 and specializes in both residential and farm properties. As part of the elite Douglas Elliman Real Estate Sports and Entertainment division, she offers a wide range of property listings that fit an equestrian lifestyle and beyond. To learn more about Martha W. Jolicoeur, visit Also, find her on Facebook and Instagram for a behind-the-scenes look at her available Wellington properties.