Edited Press Release
Saratoga Springs, NY – April 1, 2025 – The Thoroughbred Retirement Foundation (TRF) proudly announces the appointment of Kendall Norris as the organization’s new Marketing & Communications Manager. In this pivotal role, Norris will lead the TRF’s marketing and outreach efforts, furthering the organization’s mission to provide dignified lifetime care for retired racehorses.
A seasoned marketing and communications professional with a deep-rooted passion for the equine industry, Norris brings extensive experience in strategic marketing, social media management, and sponsorship development. Her track record of elevating brand visibility and fostering meaningful partnerships makes her a valuable addition to the TRF team. Previously, Norris led digital marketing initiatives, managed high-profile PR events, and provided specialized marketing consulting for equine and technology businesses.
As a lifelong equestrian and advocate for the Thoroughbred community, Norris is eager to leverage her expertise to enhance TRF’s engagement with supporters and partners. Commenting on her appointment, Norris expressed her enthusiasm: “I’m incredibly honored to join the Thoroughbred Retirement Foundation. As a lifelong equestrian, I’ve always believed in the healing power of horses, and this mission, offering second chances to both horses and humans, truly speaks to me. Using my voice to raise awareness and support for retired racehorses fills me with purpose, and I’m excited to connect with the TRF community and help grow this meaningful work.”
TRF Executive Director Maggie Sweet remarked, “We are thrilled to welcome Kendall to the TRF team. Her diverse skill set and fresh perspective will play a key role in expanding our reach and strengthening our message. Her enthusiasm aligns perfectly with one of our major goals for 2025: raising awareness about dignified lifetime care for retired racehorses.”
To learn more about the Thoroughbred Retirement Foundation and its mission, visit www.trfinc.org.
About TRF: Founded in 1983, the Thoroughbred Retirement Foundation is a national organization devoted to providing a lifetime sanctuary for Thoroughbreds after their racing careers as well as opportunities for people wishing to improve their well-being through the undeniable healing power of horses.
Best known for its pioneering Second Chances Program, the organization provides incarcerated individuals with life-changing vocational training through an accredited equine care and stable management program. At eight correctional facilities across the US, including one juvenile justice facility, this program offers second careers to its horses and a second chance at life for program graduates upon release from prison.
